Snoop went for a preppy look at the TechCrunch event
Snoop Dogg has made no secret of his passion for cannabis - and now he's expected to court further controversy by launching a website dedicated to the drug.
The rapper revealed he's behind a new lifestyle platform called Merry Jane at a TechCrunch Disrupt event in San Francisco.
Speaking on stage, Snoop said the site will provide users with "all they need to know" about marijuana and feature videos and interviews with other high-profile users.
The site, which Snoop has worked on with media entrepreneur Ted Chung, is said to have the support of outspoken weed users Seth Rogen and Miley Cyrus.
Merry Jane will also have its own series where each episode focuses on an aspect of pot.
Snoop also hopes it will help people be more upfront about their cannabis use: "There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke.
"I'm a smoker, my name is Snoop Dogg, and I'm a stoner."
He added that he thinks "Merry Jane is a game-changing platform for pop culture. It's a new frontier y'all!"
The site is expected to be fully up and running within weeks.
A number of US states have decriminalised marijuana or allow it for medicinal purposes
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